Menno Schipper

Bolletjes bakers are real, artisan bakers. But not everyone knows. Therefor they get to play a prominent part in the new campaign for Bolletje. Consumers address their questions directly at them. And for every question, the bakers bake a suitable answer. 

This way we connect true consumer insights to artisan bakery. And we created a brand campaign, that can easily highlight any single product.

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(Online format and activation in collaboration with Chris Onsman and Niels Buwalda.)