Menno Schipper

There are these subjects you just don’t want to talk about. Like obstipation. But if you want to create success for Metamucil, a medicine against obstipation, you might just have to. 

We decided to step away from the pharmaceutical do’s and don’ts. We created a notable campaign, based on a really strong and truthful insight, that addresses the issue of constipation and Metamucil in a light-hearted way. And by doing so, we overdelivered on the targets set upfront.